Discover FOU’s Oktoberfest Limited Edition T-Shirt

In 2025, the Craft Oktoberfest will have a different flavor. If you don’t know what this event is about, here’s the rundown: Oktoberfest is a festival in honor of beer, where beer lovers gather to taste the best that different brands have to offer. It’s a setting that also includes music, gastronomy, and many other experiences. Without a doubt, it’s a festival we don’t want to miss. (SEO)

The city of Medellín will host this event, held in September. Beyond craft beer, music, and culture, this year a new space opens up for fashion and Colombian identity to merge with the most anticipated celebration in the beer world.

FOU’s proposal: a festival-flavored t-shirt

This is where Fou Fuera de lo Común steps in with the creation of the event’s official t-shirt, named “Sabor a Colombia” (Taste of Colombia).

As you already know, we have a beer background — we created an anniversary brew with our friends from Hakuna — and for this Oktoberfest, we came up with the idea of representing the Taste of Colombia. But listen up: “Sabor a Colombia” is not the representation of a place; it’s a feeling — the one that lives in the heart of any Fou and expresses itself in a thousand ways, real or dreamed.

A little throwback because remembering is living:
These are the 15 reasons that led us to create a beer for our 15th anniversary!

Why “Sabor a Colombia”?

When we choose a name for our clothing, we like to keep something special in mind, as we’ve told you before. We aim to connect with the present moment, and this is a perfect opportunity. We know that Colombia is not only something you drink — you live it. And if you’re not living it to the fullest, then you long to.

This design reaffirms the union of two closely connected worlds: the brewing tradition of Oktoberfest and the vibrant essence of our country. To feel and live through the landscapes, roots, and colors that define us; to enjoy your pets, planting, peace of mind, telling everything to get lost if needed, and simply enjoying yourself.

A t-shirt for authentic people

The “Sabor a Colombia” t-shirt of the 2025 Craft Oktoberfest is a way to give life to the longing of those who dream of a simple life surrounded by mountains, crops, and the freedom to be authentic.

It’s not just a product — it’s a statement. It’s a reminder that true flavor isn’t only in craft beer, but also in the way we carry Colombia on our skin and how we pursue the dreams we’ve set for ourselves. In other words, this t-shirt is truly an exclusive garment for people who love what’s theirs, what’s ours, and what is different.

THE CREATIVE PROCESS

The road to “Sabor a Colombia” began with a creative block. Cisco, designer and CEO of Fou, was trying to find a balance between beer and the symbolic force of Colombia. Between sketches and frustration, it seemed like nothing fit together.

Then came the revelation: understanding beer as something more than a liquid. Observing its color, its body, its ability to spark something — and then stepping into the real world.

A walk, a beer in hand, and inspiration cracked open: Colombia and Oktoberfest don't mix in theory — they mix in experience. That’s how the artwork for FOU’s official Oktoberfest t-shirt was born.

Watch it in video here:
How to create a beer with the taste of Colombia

The partnership with Black Elephant Group

For those who don’t know yet, Black Elephant Group S.A.S. is the brand behind the Craft Oktoberfest. And we vibed instantly — we appreciated what each of us does and decided to try something together, uniting fashion with a cultural festival in the country.

A limited-edition garment with FOU style

Important: The t-shirt will be produced as a limited edition, designed not just for those attending Oktoberfest, but for those who want to take the experience home — an experience shaped by a life choice, a project, a dream, or a reality.

What to keep in mind:

More than a literal flavor, it’s a longing. It’s the way a Fou feels, breathes, and dreams about the authentic side of Colombia: simplicity, what’s ours, what connects to the land, the memories, and the aspirations.

This isn’t a tourism ad or a cliché postcard. It’s a way of speaking about what we all crave in some corner of the heart: a little house in the mountains, our own crops, animals roaming freely, the smell of freshly roasted coffee, the sound of rain on a zinc roof.

A dream that could be past, present, or future… or maybe never, but still lives in the Fou imagination.

A dream that brings us together around a good conversation, a hangout, a laugh-until-you-cry moment, and enjoying with friends the beauty of life. That’s the embodiment of what Sabor a Colombia is.

So go ahead and enjoy…