Why Is Fou More Than Design?

TODAY WE WANT YOU TO DISCOVER IT

To create the clothes you imagine—but can’t find anywhere else—this spaceship called FOU (Fuera de LO COmún), which has been orbiting through history for over 13 years, keeps doing wild things so you can level up your outfits and enjoy combining your pieces with the colors, textures, and accessories you love most.

One of our rules is that rules are made to be broken. We love stepping out of the mold and surprising you every day. But if someone asked us “why is Fou design?” there would be many answers. Mainly, we’d say it's because we’re the sum of everything: crazy ideas, new trends, adventure, and space. That’s why, when you wear pieces like the Black Roots shirt, Black Roots kurta, or the Peyote tee, you become a masterpiece that fuses your personality with who we are as a brand. Just like Salvador Dalí, Pablo Picasso, or Frida Kahlo, our pieces are always meant to express emotions, lifestyles, and the way we imagine the world.

As we’ve said before, at FOU we like to go beyond clothing, because our main goal will always be your enjoyment—your solle. We want to give you the freedom to identify with a brand that gives off good vibes, pulls you out of the routine, and lets you explore an infinite world of possibilities in how you want to look.

Dear Foulanos, every time we grab a pencil and start to draw, scribble, or write, it’s not just lines or letters—it’s imagining how you’re going to feel when you wear that piece. It’s wanting you to find the perfect outfit to live days that are Fuera de LO COmún, with a design that represents you and that you won't find anywhere else.

Hey, crazy one—if the planets aligned or by chance, luck, or magic you’ve landed here, we want to say: welcome to this ship of lunatics who love what’s different and want you to be part of it. Follow us on our digital channels and let’s chat on your favorite social network.

Since we always like to give you more, we recommend this story where you can learn more about our roots: https://fou.com.co/blog-fou/un-viaje-de-13-anos-cultura-fou