3 reasons why FOU’s menswear is also loved by women

This time, we wanted to use our blog to share our feelings. And this is where we’ll start…

At FOU, something Out of the COmmon has happened—even for us. Recently, with every launch, we’ve noticed that in each collection where you find men’s shirts and tees, we've received orders from women. Honestly, at first we questioned it and analyzed the situation. We even started releasing shirts with women’s cuts, and did different campaigns to give strength to the women’s line—but you gave us the real answer yourselves:

And that’s how, with your feedback, we came to these three conclusions:

1. Freshness and comfort

Sometimes when we think of menswear, we associate it with comfort, ease, and freshness, thanks to the loose fits, cuts, and “a la fresh” textures. A perfect example is the unisex White Vida Sornera Long Sleeve Tee. Just by looking at it, it’s impossible not to picture yourself at the beach—day or night—enjoying a good vacation with your buddies, sipping a cold beer. It’s simply the perfect piece to feel comfy in those chill hangouts.

For the girls, something really “nice” is pairing this piece with the Women’s Mom Fit Denim Shorts. The long sleeve and the shorts make the perfect mix to enjoy the breeze and have a killer look day or night—and most importantly, always “A la Fresh.”

Another one of our designs that’s super cool for chilling and enjoying your day is the Men’s Yellow Ancestral Frog T-shirt, which is available up to XXL if you’re into wearing looser shirts. Girls definitely love wearing it oversized and pairing it with shorts, sweatpants, or biker shorts. How do you like it best?

2. Illustration and color

If there’s something that always stands out in menswear—especially FOU’s—it’s the graphics our design team creates. Every FOU T-shirt has a message that only a few can really carry. Without a doubt, when you walk down the street and see a FOU piece, you know exactly where it comes from—that’s our stamp. Yours and ours.

Like we’ve said before, our philosophy is that rules are made to be broken. We always look to go outside the box and surprise you every day. Both men and women identify with what they wear and how they want to look. That’s why, thanks to you—to what you’ve shared as a consumer of the brand—Fou has a universal language. There’s no defined gender, and even though the standards insist on defining sex and sizes, our pieces are for everyone.

3. The Fucking Style of exclusivity

At Fou, we always want you to take your style to another level—wherever you go, every space you’re in should carry your identity and the FOU stamp. In every silhouette, design, and illustration, we materialize what you think and your life philosophy. That’s how both guys and girls enjoy what we create—with everything we make crafted by Colombian hands. That’s why you’ll be one of the few who, by choosing a piece from our stores, gets to keep it and reflect their Fucking Style.

Those were our three reasons. The conclusion is that FOU IS FOR EVERYONE. If you want to see for yourself, we’re waiting for you at our Fou Laureles and Fou Provenza stores, or dive into everything we have here on our website. If you want to discover more about what drives and inspires us, and how we create our pieces, here’s an article for you:

Why FOU is more than design